Will Gerasin is a creative director, music producer, and designer whose work sits at the intersection of sound, visual design, and emotional storytelling. His creative practice is built around intention - every element, whether musical or visual, is designed to communicate feeling, atmosphere, and meaning with clarity and restraint.

Working independently, Will develops projects from concept to final execution, maintaining full creative control across music production, visual identity, and narrative direction. His background in both music and cinematography allows him to approach each project as a complete system rather than isolated parts, shaping experiences where sound and image evolve together.

Beyond individual works, Will Gerasin operates as a builder of creative structures - founding and directing projects that prioritize ownership, long-term vision, and artistic integrity. His approach favors precision over excess, emotion over noise, and depth over trend.