gerasin Records is an independent record label and creative hub under Gerasin Media Group, founded by Los Angeles–based artist, producer, designer, and visual storyteller Will Gerasin. The label represents more than music — it embodies creative freedom, emotional honesty, and empowerment for independent artists, providing a professional, safe, and inspiring environment to explore and express their artistry.
From its foundation, gerasin Records has been deeply committed to mental health awareness. Will Gerasin has personally navigated severe mental health challenges, learning the critical importance of communication, emotional openness, and recognizing early signals of distress. He believes that addressing mental health is essential not only for personal well-being but also for creative growth. Every collaboration under the label is rooted in empathy, respect, and understanding — ensuring artists feel supported, understood, and empowered. The label fosters an environment where creators can explore freely without fear, judgment, or compromise.
Musically, gerasin Records explores a wide spectrum of electronic genres — including Future House, Synthwave, Slap House, Deep House, Melodic Drum & Bass, and Progressive House — all crafted with cinematic soundscapes, emotion-driven storytelling, and cohesive visual identity. This exploration is anchored in Will’s early metal music upbringing. Before transitioning to electronic production, he performed in Metalcore and Deathcore bands, mastering clean vocals, screaming, and growling, and performing on stage with other metal artists. His metal roots continue to inform the emotional intensity, tension, and cinematic depth of his electronic music, blending raw energy with limitless sonic imagination.
Beyond music, Will Gerasin is a multi-faceted designer, director, and visual artist. He studied cinematography and directing in film production college and has over five years of professional experience in photography, fashion photography, and directing. He has designed and developed apparel for his previous and current fashion brands, giving him deep knowledge of premium, well-crafted, luxury apparel. These experiences inform his aesthetic sensibility, attention to detail, and the professional workflow that defines gerasin Records. From graphic design to visual branding, fashion, and creative direction, every project under the label benefits from his expertise and precision.
As the founder and executive producer, Will leads gerasin Records with a philosophy centered on trust, education, and empowerment. The label guides independent artists through the creative process, music production, visual storytelling, branding, and the music business itself — including copyright, contracts, and distribution. This knowledge equips artists to make informed decisions, retain control over their work, and grow confidently in the industry. Will emphasizes that artists never need to compromise their vision or sell their rights to achieve success.
Clients and collaborators describe working with Will as a professional, comfortable, and inspiring experience. His workflow, communication, and creative process are designed to make artists feel at ease, respected, and understood. The label fosters a collaborative environment where ideas are valued, creativity thrives, and every detail is treated with care — from music production to visual presentation, merchandise, and apparel design.
In addition to its creative mission, gerasin Records actively supports and donates to organizations promoting mental health awareness, suicide prevention, and creative education. These initiatives reflect the label’s broader purpose: to cultivate a community grounded in empathy, excellence, and empowerment, where artistic expression, personal growth, and professional development coexist.
Mission Statement
At gerasin Records, our mission is to create a world where creativity, honesty, and humanity coexist in harmony. We empower independent artists through education, mentorship, and creative freedom — helping them grow as musicians and as individuals. Through music, design, and storytelling, we aim to inspire emotional connection, promote mental health awareness, and remind every creator that their voice matters.
Signed Artists:
Vengeance Vibes
Let Me Say
Divide Your Devotion
Kaycekay
