Gerasin Media Group is a multidisciplinary creative company founded by Will Gerasin, based in Los Angeles. It serves as the umbrella organization for the gerasin brand family — encompassing gerasin Records, gerasin apparel, and the company’s media and creative production division. It is a home for artistic innovation, a place where sound, vision, and design meet to create something greater than the sum of their parts. Built on a foundation of creativity, communication, and emotion, Gerasin Media Group transforms ideas into timeless art and experiences that connect with people on a human level.

From its beginning, the company was conceived not merely as a business but as a creative universe — a hub where every element is designed with purpose. Whether producing cinematic electronic music, crafting visuals, or shaping fashion identity, every project carries the signature of intentional design and emotion. The group operates at the intersection of art and technology, seamlessly blending the technical precision of modern media with the emotional language of storytelling.

At the heart of Gerasin Media Group is a profound respect for the magic of creation. Every song, design, and visual narrative begins with a spark of feeling — a fleeting idea that grows into something living. Through sound design, stereo image, and visual storytelling, Will and his team craft experiences filled with hidden details that reward deep listening and observation. It’s this invisible layer — the barely heard whispers, the subtle textures, the emotional undercurrent — that makes each work timeless, mesmerizing, and alive. Creativity here is not an act of chance; it’s a deliberate and emotional process of shaping feeling into form.

Behind that creativity stands the structure and discipline of strong leadership. As the founder and executive director, Will Gerasin leads with clarity, precision, and a deep understanding of communication — the essential language of creation. Educated, driven, and naturally strategic, he combines his backgrounds in music, cinematography, and design with exceptional organizational and management skills. Under his direction, Gerasin Media Group operates like a symphony — each idea, each contributor, and each project harmonizing under a shared vision. Will’s approach to leadership is both artistic and executive; he knows how to inspire, mentor, and guide creatives, turning imagination into tangible results. His ability to communicate complex visions clearly has become one of the company’s defining strengths, enabling collaboration and motivation within every project.

As Gerasin Media Group continues to grow, its vision expands far beyond music and media. With more than 120 songs released, an established brand identity, and a consistent visual language refined over five years, the company is entering its next phase — scaling into live performances, e-commerce, and global creative ventures. The focus now extends toward transforming gerasin into a full-fledged creative brand that unites sound, fashion, design, and cinematic storytelling under one identity. With new projects on the horizon, a developing team, and an unwavering dedication to artistry, Gerasin Media Group is shaping its future as a powerhouse of independent creativity.

At its essence, Gerasin Media Group stands as the heart of the gerasin universe — a space where art meets intention and communication becomes creation. It represents the belief that true artistry is timeless, that every design and sound carries emotion, and that creativity, when guided by purpose and vision, can shape something truly extraordinary. Through music, visuals, and storytelling, the company continues to inspire, evolve, and redefine what it means to design emotion — creating work that is not only seen and heard, but felt.